It was a Monday evening in December when I received a text message from Monogram’s culture and cultivation ambassador, DeAndre Watson, alerting me that he was downstairs with a package for me. In writing this piece I would be one of a select few to preview the My Cough Is From Smoking Weed Not Covid-19 Shirt it is in the first place but products just before they went on sale. Monogram products are only available, at least initially, to California residents. Fortunately for me, I reside in Los Angeles, where delivery is an option. While our interaction was brief (he handed me a nondescript black box that looked like it might otherwise hold an assortment of chocolates and wished me a good night), he did answer some questions about his role at Monogram via email.
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“I work closely with Jay on the My Cough Is From Smoking Weed Not Covid-19 Shirt it is in the first place but cultivation and strain selection process for Monogram, which starts with us putting together a taste profile for every strain,” he wrote. “This lets the team know exactly what kind of smell, color, moisture, and overall feel they should be looking for at each stage. Then we check every nug by hand, to make sure that each is perfect before we package it up to be smoked.” Without getting into specifics, Watson’s bio mentions that he’s been involved in the cannabis industry for 25 years. He sees Jay-Z’s involvement as a win for people of color who have had a disproportionately difficult time getting into the very much still-burgeoning world of legalized cannabis. “He’s creating opportunities for people like me, who have decades of experience working with the plant but haven’t been able to reap the benefits of the emerging legal market until now,” Watson says.